Advertising strategies are also important. Advertising can increase brand awareness.

广告策略也很重要，广告能增加品牌意识。

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Lead a sales team to achieve sales revenue and market share targets. Increase brand awareness.

领导销售队伍达到销售目标及市场份额，增加品牌知名度。

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To increase brand awareness, we will have to advertise on TV to reach the largest possible audience.

为了提高知名度，我们必须打电视广告，尽可能让最广的观众看到我们的产品。

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Blogs are a prominent way to increase brand awareness, generate brand engagement, and entice genuine interest from your target market.

FORBES: 5 Things to Know Before Using Bloggers to Grow Your Brand

Of course, the recent slew of Chinese hacking news isn't exactly helping, but Cheng is still confident that ZTE can make use of the aforementioned report to increase brand awareness.

ENGADGET: ZTE USA's CEO: US investigation report is actually good for us

His role for the company going forward is a lot less important than it was when he signed on for hundreds of millions of dollars to increase brand awareness and draw customers to Sirius.

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